100PROOF THE REMIX brief: We where given a random selected hiphop song and the brief was to develop a brand name & product/service, based on one single word from the lyrics. I chose the word (SMILIN’) and brought it to life across a variety of touch-points.
WORD: SMILIN'
RESEARCH: Smiling is contagious
INSIGHT: Give someone a reason to smile
IDEA: A chocolate bar, with a smiling packaging
On the website, people can customize the pickup line that is revealed inside the chocolate bar packaging
