BRIEF - I got to create my own brief, I wanted to make something personal with a purpose to make a change. Make an awareness campaign to change the negative misconceptions about ADHD/ADD to make people take it as a serious medical issue/ disability - that it is
RESEARCH - Adults with ADHD frequently experience stigma about their diagnoses, with 89% reporting anticipated discrimination in their daily lives.
INSIGHT - The stigma around ADHD can be more disabling than the symptoms themselves.
CREATIVE PROPOSITION - Misconception disorder
The Misconceptions of my life - video
On the website parents can read/watch stories of people growing up with ADHD and the misconceptions they have heard throughout their life
The misconception disorder pill bottle with pills containing facts about ADHD, answering the misconceptions.
The educational pills that open up (like a fortune cookie) containing facts about ADHD. Because education is the medication.
