AQUA LIBRA brief: Create a new master brand identity for Aqua Libra
INSIGHT: The WIN-WINNER wants to live life to the fullest
CREATIVE PROPOSITION: A FULL LIFE
IDEA: Everyone knows that moment of extreme thirst. You grab a glass, fill it to the top and then you chug that refreshing water. Aqua Libra is that moment to your life that makes you feel fulfilled.
