BARRIER - Misconceptions around painful sex for women.
IDEA - Durex is here to help men start the painful conversations around painful sex, breaking down this barrier to sexual freedom.
INSIGHT - Women are tired of being misunderstood when it comes to painful sex. - Men don’t understand the pain that women experience during sex.
CREATIVE PROPOSITION - Have painful conversations not painful sex.
ROUTE - Be a gentle-man
Action men to start the conversation about painful sex for women.
A card game to help men start the painful conversation:
The Gents that get it podcast that has corresponding condoms for each episode of the podcast. Making it possible for the listeners to bring their knowledge from the podcast, to the bedroom.
Instagram stories promoting guests for the Gents that get it podcast:
